CASE STUDY

A B2B webshop for technical products with product filters and CMS-driven pages

Take a look at what we did for BOXaPOS

THE CHALLENGE

BOXaPOS distributes modular POS hardware for checkout systems and kiosks. Beautifully finished products, smart and compact solutions. An extensive range with compatibility questions (which printer fits which tablet holder?) calls for smart navigation.

WHAT WE DID

We developed a B2B webshop. Clear navigation with a mega menu organizes the full range neatly by category. Technical specs and software integrations (Lightspeed, Odoo, …) are featured prominently, so professional buyers immediately find what they need. Modern, fresh layouts ensure a presentation that does justice to the unique benefits of the products. Everything is CMS-driven and custom-designed.

BOXaPOS.com

b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS
  • b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS
  • b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS
  • b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS
  • b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS
  • b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS
  • b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS
  • b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS
  • b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS
  • b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS

Multiple filter criteria

Filter criteria that may depend on the product category

b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS

Beautiful CMS-driven landing pages

b2b webshop, technische producten, POS hardware, groothandel — BOXaPOS

Do you want a B2B webshop for your wholesale business? Here you will already find a few frequently asked questions.

In a large-scale B2B webshop, the biggest cost is rarely in the page design, but mainly in the underlying complexity. Think of products with numerous variants, sometimes even combinations of variants and different packaging formats, or complex filter criteria to search for products. On top of that, there is often a huge assortment, which leads to large volumes of data. Although much of this can be processed in bulk, there will always be exceptions that need to be adjusted manually because they are too specific for standard interfaces.

In addition, B2B rarely stops at national borders. Even though English is the international language of trade, customers usually prefer communication in their own language. Multilingualism therefore represents an important additional challenge, especially in a market such as Belgium.

Good preparation and consistently formatted data
Make sure you can supply all product data in a consistent and structured way. So all product categories and subcategories listed in Excel. All product data (Title, SKU, price, color, size, packaging format, short description) neatly as rows in Excel or CSV. Moonbeetle can provide sample documents so you can submit your Excel or CSV in the best possible way. Proofread texts thoroughly so you don’t have to correct them afterwards and so the translation can also run more smoothly.

Special attention to imagery
For each product, good photos or packshots in the optimal format for the e-commerce platform. Moonbeetle provides the technical specifications in advance that images must meet. Image processing, especially with a large number of products, can be very time-consuming. You may need to engage a photographer or AI. We’re thinking, for example, of complex situations where you need a light-colored product on a white background, preferably the same across all products.

Watch out for exceptions
By default, e-commerce platforms have the following flow: a visitor browses the product range, chooses a product and adds it to the shopping cart, possibly adjusts the quantity and checks out.
Exceptions to that flow are, for example: products that may not be sold to certain countries. Products that must not be purchased individually but only as a bundle. Orders where different products must be shipped in a box of a certain size, where the dimensions of the individual products determine the size of the box. But typical B2B situations also often already constitute an exception for e-commerce platforms; just think of a B2B shop where the prices for products may only be shown to registered and approved resellers.

Yes. We build every webshop on an e-commerce platform so that you can easily update products, product variants, texts, photos, stock levels, prices, packaging, etc. yourself.

An average project is completed in 4 to 6 weeks, depending on how quickly we receive the content and photos, and above all: how well the materials are delivered. So: final product lists, consistently formatted Excel or CSV product data, and good imagery.

A B2B webshop for your wholesale business.
Request a no-obligation quote.